GTM Partner for Starters and Scalers
We’re the GTM accelerator that helps companies reach their next stage of growth.
Kinsfolk is the consulting practice of Strategy Director Nick Gardner.
As the former Go-to-Market leader for the UK’s leading digital venture builder, Nick specialises in helping founders, investors and senior teams launch early stage brands and scale them the right way as they grow.
We run projects and plug gaps in scaling teams.
Brand Strategy
Defining your brand’s focus and differentiation to cut through from launch to scale
Proposition Strategy
Organising offerings, positioning products and articulating value propositions that resonate
Brand Expression
Working with designers and writers to bring brands to life through their identity and tone
Messaging Creation
Crafting brand, investor and sales narratives to pitch the company and sell the proposition
Go-to-Market Support
Partnering with marketing and sales to define GTM strategies, create content and accelerate delivery
Product Marketing
Working alongside internal product and marketing teams to develop product GTM strategies and collateral
We’re a network of senior experts, not an agency.
We always start with strategy, with Nick leading on every project, advising on what’s needed (and what’s not). We then build teams around briefs, bringing in designers, copywriters, developers, as needed.
This approach helps us move fast and without agency overheads. No big curtain reveals or account managers. Just lots of whiteboarding, post-its and delivery sprints.
We specialise in branding tech - from Fintech to Climatetech.
Some nice words about our work.
“It's been a great pleasure working with Nick. His advice, support and delivery of projects have been a huge support in building Modulr - from the early days in supporting us with the initial brand creation, the successful delivery of multiple projects and stepping in as interim CMO”
Myles Stephenson,
Founder & CEO, Modulr
“Nick’s one of the most talented brand and product strategy people I have ever worked with. His collaborative approach and ability to absorb diverse information quickly means he always comes to mind when I have a branding challenge as I know he will make our business stronger”
Olly Betts,
Founder & CEO, OpenWrks
“Nick has been an expert brand advisor to the fintech ventures in the portfolio, helping to launch new businesses and refresh brands as they grow. I've been impressed by the quality of his thinking. He works quickly and collaboratively and is a great partner for any founding team.”
Dan Cobley,
Partner, Blenheim Chalcot
Let’s talk.
Book a free 30-min strategic consultation to discuss a brief, write a brief or decide if we need a brief.